On Sunday, the US multinational Disney announced that Bob Iger will return as CEO for two years, to face a period considered particularly complex for the company: Iger is the historic chairman of the board of directors and CEO of Disney, who effectively led for 15 years until 2020. He will replace Bob Chapek, that is the one who replaced him just two years ago.
At the beginning of November, the results published by Disney in the fourth quarter of fiscal 2022 had been significantly lower than expectations, with losses of 1.5 billion dollars mainly due to large investments made in the Disney + streaming platform, which did not have the results expected. For comparison, in the last quarter of 2021 the losses had been 630 million dollars. Over his previous 15 years as CEO, Iger had become known for building Disney into one of the most successful companies in the world.