Bridgestone Turanza All Season 6 is a new all-season tire created on the basis of extensive market research conducted on thousands of European motorists.
In conjunction with the strong growth on all international markets of all season tires, tires which today represent 21% of the European market, the new Bridgestone Turanza All Season 6 offers exceptional performance on snow.
Three key areas where the new Turanza All Season 6 excels:
● braking: excellent performance in all seasons following the tests conducted by TUV SUD, the most authoritative independent European automotive testing institute;
● snow performance: TUV SUD has confirmed that in this area, in braking, cornering and handling, the Turanza All Season is safe and allows you to successfully face winter challenges;
● duration: Compared to its predecessor, the Bridgestone Weather Control A005 EVO, the Turanza All Season 6 has seen a 20% improvement in mileage.
Emilio Tiberio, Chief Technical Officer and Chief Operating Officer of Bridgestone EMIA, he has declared: “In developing Bridgestone Turanza All Season 6 we listened to thousands of motorists across Europe.
With a truly comprehensive understanding of the day-to-day driving challenges they face, we are able to continuously expand and improve our product range to meet their needs.
Developed in line with the values of Bridgestone E8 Commitment, Turanza All Season 6 is a clear example of our continued drive for innovation, being one of five new consumer tires to be launched in 2023 – and this announcement is particularly timely as it responds to the growing uptake of the all-season tire market in Europe, seen in the last years.”
