How can we celebrate the joy of living and exalt mutual love? For Christmas, Intimissimi has chosen to produce a commercial whose leitmotif is the love that unites a mother and daughter. And to interpret it he wanted Heidi Klum, a successful model, TV presenter and entrepreneur, and her daughter Leni, born eighteen years ago from her relationship with Flavio Briatore, on the rise in the world of fashion and beauty where she is already the testimonial of important brands.
It is no coincidence: Leni has always wanted to follow in her mother’s footsteps, ever since Heidi took her with her on fashion shoots. And therefore Leni learned very naturally to move on the set and in front of the photographers. Leni’s philosophy is “only accept jobs that I believe in and that make you happy”. Like the Intimissimi commercial, shot in Los Angeles, in which she finds herself paired up with her mother, showing strong complicity. Both wear the models of the collection for the holidays and in particular the passion red lingerie, in lace with designs of small flowers. The soundtrack that accompanies this story of the lingerie brand is taken from Rossini’s opera The Barber of Seville. The brand, which belongs to the Calzedonia group led by Sandro Veronesi, and with an all-female creative team, also offers lace kimonos, suits enriched with sequins, silk pajamas, very warm sweaters and cardigans for the holidays, with a cocooning effect .