There’s little to get around it: while Intel has faith in next year’s Battlemage graphics cards, the Arc GPUs have been a half-bailer. Whether for lags, whether for poor performance, whether for driver problems, the first generation of Intel gaming video cards on desktop it struggles to assert itself.
So it should come as no surprise that Intel has initiated a restructuring of the AXG sector, which handles all of the company’s discrete video cards, including those designed for gamers and those for servers and datacenters. The restructuring will divide the hitherto “monolithic” AXG sub-fund into two Business Units separated from each other, one dedicated to the server side and the other dedicated to the consumer sector.
The manager most affected by the maneuver is certainly Raja Koduri, executive vice president of Intel for the AXG sector, who, after the restructuring, will resume the previous role of Chief Architect. Koduri himself, in recent months, has fiercely defended the Intel Arc GPUs, saying that over time, Team Blue would have sold “millions” of them all over the world.
Some might think that the spin-off of the AXG sector is a prelude toIntel’s exit from the video card market, but you would be wrong. In contrast, Intel has confirmed to colleagues of Tom’s Hardware that you want to stick to your current one Road map for the GPUs of the future, which includes the launch of at least two more generations of discrete desktop graphics cards, Battlemage and Celestial. In addition, the company has confirmed that it will continue to support Intel Arc Alchemist GPUs launched in the past months.
The restructuring, however, brings Koduri back to a position similar to the one assumed between 2017 and 2021, before be promoted to leader of the AXG division, which was then spun off from the other internal sections of Intel. Now, however, the development of the company’s gaming GPUs is part of the projects of the Intel Client Computing Group, which takes care of all the other PC components clients produced by the company: it is possible that such a shift produces a greater integration between CPU, GPU and Intel memoryimproving the performance of the entire ecosystem.
