Meta has announced an AI Sandbox for advertisersto help them create ads and generate images for ads to post on Facebook and Instagram from text prompts.
One of the features within this sandbox allows advertisers to Generate different variations of the same advertisement for different audienceswhile maintaining the main message of the ad. The background generation feature makes it easy to create different assets for a campaign, but it also comes with an image cropping system that helps businesses create visuals in different proportions for social posts, stories or reels.
Initially these features will only be available to some advertisers, but in July 2023 access will be extended to more users. “We’re currently working with a small group of advertisers to quickly gather feedback that we can use to make these products even better. In July, we’ll begin gradually expanding access to more advertisers with plans to add some of these features to our products later this year“ reads one post published on the official Meta blog.
The potential of artificial intelligence, therefore, is extending to other sectors: a few days ago on these pages we published the game I/O Flip by Google.