Several years after announcing the elimination of third-party cookies from Google Chrome, the web giant has provided a new Status update for your Privacy Sandbox project which aims to eliminate cookies from web browsers.
However, this objective will not be achieved within a short time users will have to wait at least until the end of 2024.
It is therefore a rather long period of time, but justified by the not easy challenge. The previous roadmap envisaged the elimination of third-party cookies by the end of 2022, a deadline then postponed to the end of 2023 and now to the end of 2024.
Google also in the latest report presented to the UK CMA explained how it is working for remove third-party cookies in the second quarter of 2024but with a step-by-step approach. Indeed, in the document Big G observed that it will take two months to fully implement the technology on Chrome.
The place of third-party cookies will be taken by Privacy Sandbox which will introduce a series of less invasive APIs that will limit stored information such as browsing history that is examined to display advertisements.
Last year, Google extended the Privacy Sandbox to Android as well, in order to guarantee greater protection for users.