There Federal Trade Commission (FTC) is suing Big G over some advertisements for two of its Pixel series smartphones, to be exact Pixel 4 and Pixel 4 XL.
The confirmation came from the FTC itself which, together with several US states including Arizona, California, Georgia, Illinois, Massachusetts, New York and Texas, pointed the finger at the promotional campaign of the smartphones launched in 2019. According to the indictment , those ads would be deceptive in content, asking for $9.4 million sanctions against Google and iHeartMedia through state judgments.
The charges (here the official document) refer to a specific series of radio commercials in which some influencers praised smartphones despite not having tried them, declaring themselves amazed at their potential: “I took pretty much professional photos of everything” or “it has my favorite camera out of all the smartphones available, especially in low light conditions, thanks to the Night Sight Mode” or others related to specific features such as the Voice Assistant.
The low figure suggests the symbolic nature of this dispute, designed to prevent future “deceptive” behavior on the part of the Mountain View giant which, not surprisingly, through a spokesperson has made it known that it does not want to interpret this operation as a legal case, promising to face it with seriousness and commitment. The goal, clearly, is to minimize the impact of this affair on the current generation, whose quality and extraordinary value for money have been recognized almost unanimously by the international press, including our review of the new Pixel 7 Pro.
