After discovering that the iPhone 15 Ultra will have premium materials and specifications, which will make it “really” Ultra, we discover today that the new generation of Apple smartphones could also have another premium feature: the price. Indeed, it seems iPhone 15 Ultra will cost significantly more than iPhone 14 Pro Max.
Going specifically, the leaker LeaksApplePro he explained that iPhone 15 Ultra will cost $1,299 in the “basic” model, i.e. the one with 256 GB of internal storage. In comparison, the iPhone 14 Pro Max costs “only” 1,099 dollars on the US market in the starting configuration. According to the reports a few days ago, the 2023 Cupertino smartphone would have had a starting price of 1,149 dollars, 50 more than that of the iPhone 14 Pro Max.
If, on the other hand, the smartphone really costs 1,299 dollars in America (therefore a few hundred euros more in Europe), we should find ourselves faced with a price of two hundred dollars higher than the iPhone 14 Pro Max in the starting configuration. Certainly not a good business card for Apple, especially if we consider that, if the price increase were confirmed, it would be the highest in the company’s history between one generation and the next.
The fact that the iPhone 15 Ultra will have one could justify the price difference 256GB minimum storageand not 128 GB like the iPhone 14 Pro Max: in all likelihood, this depends on the need for a decidedly high minimum space for the images taken by the iPhone 15 Ultra camera, which will be able to capture 8K video.
Another reason for the increase should be the titanium frame of the new iPhones: the choice of titanium as a material for the chassis of smartphones should make them much more durable, especially compared to the stainless steel of the iPhone 14. However, titanium is also significantly more expensive than steel, since it sells for around 35 Dollars per kilogram, compared to 1.5 Dollars per kilo of the material used by the iPhone 14.
