The Koelliker group is preparing to commercialize the new one Ways U6the new generation electric SUV Coupé.
The creation of a network of dealers is something complex and demanding, both from the point of view of economic commitment and time, for several years now, the Koelliker Group has been marketing the Aiways brand.
Pierre-Adrien Ducarre, Director Business Development and Sales of Aiways Overseas: “Despite the current difficult environment, our business model has allowed us to grow rapidly in several European markets. To better support our customers, we have signed partnerships with companies and qualified professionals in every country, in order to ensure a reliable service at all times”.
The collaboration between the Koelliker Group and Airways was born from the need of the young Chinese car brand to identify a partner with consolidated experience, able to grow a brand in our country from scratch.
Airways: after the U5 the SUV Coupé U6 is coming
Marco Saltalamacchia, Executive Vice President & CEO of the Koelliker Group: “Right from the start we immediately recognized the potential of the then startup which presented itself with a very clear program and innovative proprietary technical solutions, such as the sandwich battery and the MAS platform, solid foundations on which to build. With our continuously growing network of dealerships we plan to further extend the presence of the Aiways brand throughout the peninsula, bringing it to the notoriety it deserves”.
Airways is present in 14 European countries
First with the launch of the U5, Electric SUVthen with the presentation of the U6, Zero emission SUV Coupé, the Chinese brand, aims for rapid expansion in Europe. To date it boasts 160 points of sale in 14 countries, in just two years, the presence of the brand in the old continent is remarkable, all supported by a sales and assistance network capable of guaranteeing the right support in terms of consultancy and maintenance .
Locally, in addition to the sales and service outlets, Airways has also established an effective spare parts management organization supported by the central warehouse of over 12,000 square meters, located in Amsterdam, where not only wear parts are available , but also those of the bodywork and all components of the high-voltage battery and the drive system. A solution that allows for very prompt customer service.
