In the new issue of the digital magazine Digiday, the editors focus on the subscription with Netflix advertising in the USA, which as we know has also been available in our country for a few weeks. Apparently the subscription has not met with the expected success.
On the basis of the data obtained from advertisers, in fact, it emerges that the audience obtained from the commercials was only 80% of that expectedto the point that the Reed Hastings platform would be forced to return part of the investments made by the companies that ask it, as foreseen by the signed contracts.
The same magazine also points out how some companies have decided to move the advertising budget to next year, preferring this approach to repayment. Official data on the number of subscribers who have obtained this new subscription has not arrived, but the hope of advertisers is that in conjunction with the Christmas period, usage and therefore also revenues will grow.
Meanwhile, Netflix has recently slowed down the arrival of live sports precisely for reasons related to the costs of TV rights. In fact, the CEO observed in an intervention that the costs of these packages are too high and at the moment they do not represent a priority for the company. The hope of seeing Serie A and the Champions League on Netflix has therefore faded.