Urban Toucan chooses a plastic bottle as testimonial for the launch campaign of its first and new line of sustainable products.
Is called Good Wheels the new signed line Toucan Urbano, made with recycled polyester derived from plastic bottles. The protagonist of the new video campaign is a plastic bottle.
Florian Martin, Marketing Manager of the Milanese brand said: “We have chosen to make urban commuters aware of the issue of sustainability without forgetting the “fun” ingredient, which has always been inherent in Tucano Urbano. This commercial in which our bottle changes its life aims to illustrate the concept of circular economy in a fun way to all the diehards of two-wheelers who, by choosing to move around by motorcycle, scooter or bicycle all year round, are already making a contribution in favor of a more responsible urban mobility”.
Tucano Urbano towards an increasingly sustainable production.
With the new line Good Wheels, Tucano Urbano has decided to embark on a path that will lead him to the production of new increasingly sustainable products, from the design to the packaging of his future range of articles, everything will be in the name of respect for the environment. The leaders of the line Good Wheels they are produced with fabrics deriving from the recycling of plastic bottles and the recycling of nylon materials (industrial waste fibers, yarns and post-consumer weaving waste, fishing nets, etc.).
