After the launch of the Shield Mode for streamers, Twitch considers revamping its advertising plan combating the problems associated with the sudden and continuous interruption of transmissions. The community has expressed its discontent over the past few months, and now the platform is preparing for change.
The Twitch Support team spoke about it on Twitter, where they illustrated with a short GIF the key change that will be applied to Stream Display Ads or SDA, i.e. those small commercials of about 15 seconds which are shown during the creators’ stream below the screen they broadcast. We are therefore not talking about all advertising formats, therefore, but about small pop-up banners.
reads as follows: “Ads are important to Twitch and our community. We’ve heard feedback that ads are too interruptive, and we want creators to have the opportunity to earn additional revenue through advertising as they build their communities, without the disruption that comes with standard video ads.”.
The tests now initiated by the purple platform will allow creators to have a more control over Stream Display Ads, even removing them altogether through the general settings they set for classic advertisements. It is not clear whether, in the light of the criticisms made by the community, Twitch will also act on the ad blocks lasting a few minutes: given the continuous discussion on the matter on social networks, a possible turnaround by the service managers cannot be ruled out.
In the meantime, here’s how to watch the 2022 Twitch Recap.