That of skincare, make-up and other vegan products is a universe that has attracted and moved the beauty market for some time now. A report by Future Market Insights predicts that the business in the United States alone will reach three billion dollars by the end of 2025.
“These products are also appreciated by those who, while not being vegan or an animal rights activist, love cosmetics that respect both the skin and all the creatures that populate the planet. Let’s not forget that beauty is also a state of mind, which not only comes from the skin, but also from the message it conveys“, observes the dermatologist Pucci Romano, president of Skineco (skineco.org).
But choosing a cosmetic that is truly vegan, with a good skin-compatible and eco-sustainable profile, requires a little more expertise.
“Unlike organic cosmetics, vegan ones do not have percentage constraints of synthetic ingredients to comply with in order to obtain certification. For this reason, it is advisable to check that the label includes, in addition to the Vegan logo, also an organic certification that follows accredited standards, such as those of Natrue or Cosmos, or that the INCI includes at least 95-99% vegetable ingredients”, recalls Romano
Also be careful not to fall into the misunderstanding cruelty free equals vegan: based on the regulations of 2004, 2009 and 2013, the European Union prohibits animal testing on both the finished product and the raw material of all cosmetics produced and sold in Europe.
But the regulations allow for some interpretations, so much so that not only to safeguard them but also to implement them, high-impact campaigns such as #SaveCrueltyFreeCosmetics.
“At present, the Cruelty free logo is a reinforcement of the manufacturer’s commitment not to contribute directly or indirectly to animal testing worldwide – let’s not forget that in some countries outside the Union, such as Asia , texts are even mandatory – , monitoring their suppliers and producers”.